A detailed guide to setting up a TikTok shop easily for beginners

TikTok is a vibrant platform for creators. It is currently a social network highly favored by young people and regularly used by millions. With a traffic volume of up to 1.5 billion monthly users, many individuals leverage this platform to earn money. The introduction of TikTok Shop is one of the standout features that transforms this platform into an exciting money-making opportunity. Let’s explore how to set up a TikTok Shop, the benefits it offers, and answers to common questions about the setup process!

What is Tiktok shop?

TikTok shop is a direct shopping and business tool available on the platform. With TikTok shop, sellers can effortlessly promote their products through images, videos, or livestreams, enabling them to reach potential customers quickly. At the same time, buyers can make purchases instantly while viewing the products. The buying and selling process is incredibly simple and user-friendly. As a result, more and more people are eager to register as sellers on TikTok. Specifically, what are the strengths of TikTok shop?

1. For sellers

TikTok shop helps sellers not only increase brand awareness but also boost sales rapidly thanks to the following features:

• TikTok’s smart algorithm enables sales videos to reach millions of users in a short period.
• TikTok’s audience primarily consists of younger age groups with a strong inclination towards online shopping, a trend expected to grow further.
• The recommendation feature for trending videos allows sellers to promote products effectively, especially if they produce high-quality content.
• Compared to other platforms, advertising costs on TikTok are often more affordable. Sellers can create engaging content without relying heavily on paid advertising. Additionally, TikTok provides free promotion tools like hashtags, trends, and challenges to support product visibility.

2. For buyers

TikTok shop has quickly gained dominance in the e-commerce market by offering outstanding features, including:

• Livestream Shopping: Buyers can watch live sessions, ask questions directly about the product, receive immediate answers, and make purchases on the spot.
• Convenient Shopping Experience: Buyers can easily search for and access products on TikTok, with quick and seamless payment options.
• Exclusive Discounts: New users receive generous discount codes and shipping incentives to encourage shopping.
• Holiday Sales and Promotions: During holidays, TikTok launches a series of discount vouchers to attract buyers and retain users.

Conditions for setting up a TikTok shop

To participate in TikTok shop, you must meet certain conditions, which vary depending on whether you are registering as an individual or a business.

1. For sellers who are individuals

• The business owner must be at least 18 years old.
• Identification must be verified through valid personal documents, such as a citizen identification card or driver’s license.
• The individual must not be under investigation by state authorities or subject to any legal restrictions.

2. For sellers who are businesses

• A valid business license and a legal tax identification number are required to prove that the business is operating legally.
• The individual registering on behalf of the business must not be on any restricted lists or subject to sanctions from state authorities.
• Compliance with e-commerce regulations is essential to protect the rights of both sellers and buyers.

3. Regulations on how to name the store

The name of your TikTok shop must adhere to the following rules:

1. Length and Clarity:
   • The store name should be short, easy to remember, and no more than 40 characters.
   • It should clearly reflect your field of activity.
2. Prohibited Words:
   • Avoid sensitive or misleading words that may confuse customers.
   • The name cannot include the word “TikTok,” nor names of other platforms like Shopee or Lazada.
   • Famous brand names cannot be used without proper authorization.
3. “Official” Designation:
   • You can only include the word “Official” in your store name if your TikTok Shop account has a registered trademark license.
4. Uniqueness and Restrictions:
   • The store name must be unique and cannot duplicate the name of any existing TikTok Shop.
   • It must not include external contact information, such as phone numbers, website addresses, or messaging app details (e.g., Zalo).

Detailed instructions on how to set up a TikTok shop (Super easy)

To set up a TikTok shop, follow these steps. There are two ways to register:

1. Register via personal TikTok account

You can sign up using your personal TikTok account through methods such as scanning a QR code. Follow the on-screen instructions to complete the registration process.

2. Register directly via email or phone number

If you don’t have a TikTok account, you can register directly using your email or phone number. Access link and follow the instructions to proceed.

Fill in the required information:

• Enter your phone number or email address.

• Input the verification code sent to you.

• Create and confirm a password.

• Select “Register” to complete the account setup.

After registering for a TikTok account, you will need to verify some identification documents, and upload the first products to the store.

Frequently asked questions about setting up a TikTok shop

When joining TikTok shop for the first time, it’s natural to have questions and concerns. Here are answers to some of the most frequently asked questions:

1. Can store information be modified after creation?

Yes, you can edit your store information after registering. Here’s how:

• Go to TikTok Shop Login > My Account > Seller Profile.
• Select the information you wish to change, such as your email address, store name, phone number, or store logo.

Important Note:

• The store name can only be changed once every 30 days.
• The name must be unique and cannot duplicate the name of any other store.

2. What is the platform fee for selling on TikTok shop?

TikTok currently charges a 4% fee on the total order value, including shipping costs. This competitive rate makes it an appealing platform for sellers looking to maximize profits.

3. How many TikTok accounts can be linked to a store?

• You can link one official TikTok shop account and up to four marketing accounts.
• For new accounts in the probationary period, you are limited to linking just one marketing account. Once the probationary period ends, you can expand to four marketing accounts.

Additional Rule: After linking a creator account, you cannot unlink it for at least two days.

4. If a TikTok-linked account is locked, will it affect the TikTok shop?

Absolutely. If your TikTok account is locked, it will likely disrupt your TikTok shop operations. Potential consequences include:

• Temporary suspension or limitation of your TikTok shop account.
• Loss of connections to sales channels.
• Restricted access to lead files or customer data.

To minimize risks, ensure compliance with TikTok’s policies and safeguard your linked accounts.

Conclusion

TikTok shop is a thriving market for individuals passionate about earning money online. By blending entertainment with commerce, it opens up entirely new income opportunities. Hopefully, this article has provided you with a clear understanding of how to set up a TikTok shop, its benefits, and the steps involved in the process.

Don’t miss out on this trend—start now to seize the business opportunities offered by a rapidly growing platform like TikTok!